THE NORTH FACE // Collaborating with Tomorrow Partners, I helped reinvent The North Face's hangtag and packaging system. My involvement spanned content hierarchy (creating brand-wide consistency with easy-to-find product info), to voice, messaging and packaging copy. READ MORE ABOUT THE PROJECT.
THE NORTH FACE - Winter Catalog // I'm headline-obsessed so helping The North Face create catalogs is super fun. For this winter edition, I edited interviews with the world's top extreme athletes, wrote top-level copy, and conceived snappy headlines. READ THE FULL CATALOG HERE.