GAP INC. Content Strategy // As a long-term contracter for this iconic company, I strategized, researched, interviewed, wrote, edited, and produced daily content for Gap Inc.'s internal and external website and blog covering news across all brands (Banana Republic, Gap, Old Navy, Athleta, and Piperlime). Above are just a few samples. I also designed graphics, moderated comments, and tracked and reported metrics. {copywriting}